Protect children from situations of abuse, exploitation, neglect and abandonment, securing their rights within their families, communities & environment by addressing the underlying factors through education, involvement, awareness, and empowerment.
Address the entire child protection ecosystem by promoting child rights understanding and practices at the child's domestic environment comprising families, communities and schools, undertake relevant programs and campaigns directly or through partnerships, address underlying factors for child protection concerns by relevant programming and linkages benefiting children, families and communities.
Children's rights can not occur or exist in isolation from their well being and happiness. Children's happiness and well being also depends on how happy their families are. Most often establishing or restoring children's well being mandates that factors leading to their suffering or vulnerabilities are identified and removed. The child should never be removed from her or his family, community or native environment. Thus our resolve is towards identifying and addressing the challenges and threats faced by children within their own environment, so that they can continue to live in happily, or return to, the families and communities.